超媒介叙事视角下科普内容生产策略研究——以《工作细胞》为例

Research on the Production and its Strategy of Science Popularization Content from the Perspective of Transmedia Storytelling：Taking Working Cells as an Example

中文关键词: 《工作细胞》 科学普及 超媒介叙事 内容生产

英文关键词: Working Cells  science popularization  transmedia storytelling  content production

中文摘要:

      媒介融合背景下，超媒介叙事在多元化的新兴媒介助推下成为一种新型媒介生产方式，为科普带来全新的内容创作方式和文化生产体验。本文将超媒介叙事理论与科普内容生产实践相结合，构建出科普内容生产模型，以科普作品《工作细胞》为分析对象，从元叙事、叙事碎片、媒介选择、内容集成、交互生产等维度进行个案研究，全面剖析了科普内容生产流程及成功经验，验证了超媒介叙事在科普内容生产中的适用性和有效性。基于此，本文为科普内容生产提出以下新策略：建立组织协同网络，构建科普资源服务体系；搭建IP化内容矩阵，促进科技资源的可持续开发；鼓励用户参与叙事，形成科学知识交流共创社区；依托技术平台优势，打造科普内容产业生态。

英文摘要:

      Under the background of media convergence，diversified emerging media make transmedia storytelling a new media production method，which can bring a new content creation method and cultural production experience to science popularization. This papper combines the theory of transmedia storytelling with the practice of science popularization content production，and constructs a science popularization content production model. Taking the science popularization work Working Cell as the object of analysis，it analyzes meta-narrative，narrative fragmentation，media selection，content integration，interactive production and other dimensions to conduct case studies，comprehensively analyze the production process of science popularization content and its successful experience，verify the applicability and effectiveness of the transmedia storytelling in the production of science popularization content. Based on this，this study proposes new strategies for science popularization content production，including establishing an organizational collaboration network and building a science popularization resource service system；building an IP content matrix to promote the sustainable development of the scientific and technological resources；encouraging users to participate in narratives to form a scientific knowledge exchange and co-creation community；relying on the advantages of technology platforms to create an industrial ecology of science popularization content.