融媒体视域下科普视频的跨媒介叙事研究

Research on Transmedia Storytelling of Science Popularization Videos from the Perspective of Integrated Media

中文关键词: 融媒体 科普视频 跨媒介叙事 科普IP

英文关键词: integrated media  science popularization videos  transmedia storytelling  science popularization IP

中文摘要:

      融媒体视域下视频传播已成为当下科普的主流形态之一。本文从科普叙事与现实世界的关系以及视频时长的角度对科普视频进行分类，并对其叙事特点进行分析，提出融媒体时代科普视频跨媒介叙事的主要形态，即融合叙事和交互叙事，并进行详细解读。同时对融媒体环境下如何通过跨媒介叙事讲好科普叙事提出对策建议，即构建跨媒介叙事的故事序列，创新科普IP，在新旧媒体的融合文化之间建立科普的互动叙事形态。研究结论表明，通过跨媒介叙事，科普视频能够更好地融入新技术时代的融合文化，提高科普效能。

英文摘要:

      Video communication has become one of the mainstream forms of science popularization today. From the perspective of the relationship and duration between science popularization narrative and the real world，this paper classifies science popularization videos and analyzes their narrative characteristics. And propose the main forms of transmedia storytelling in science popularization videos in the era of integrated media，namely integrated narrative and interactive narrative，and provide a detailed interpretation. At the same time，propose countermeasures and suggestions on how to tell science popularization narrative well through transmedia storytelling in the integrated media environment，namely constructing a story sequence of transmedia narrative，innovating science popularization IP，and establishing an interactive narrative form of science popularization between the fusion culture of new and old media. The research conclusion indicates that science popularization videos can better integrate into the cultural fusion of the new technological era and enhance the effectiveness of science popularization dissemination through transmedia storytelling.