科普短视频评价指标体系：概念澄明、价值审思与构建路径

Evaluation Indicator System for Science Popularization Short Videos：Concept Clarification，Value Deliberation，and Construction Path

中文关键词: 科普 短视频 评价指标体系

英文关键词: science popularization  short videos  evaluation index system

中文摘要:

      科普短视频蓬勃发展，已成为重要的科普产品形态和面向公众传播科学的重要渠道。但在其繁荣发展的背后也存在内容同质化、伪科学、侵权抄袭、过度娱乐商业化等问题，亟须构建科普短视频评价指标体系来加强内容监管和审核。本文在明晰科普短视频评价指标体系概念和价值的基础上，从基本资质、内容、形式和影响力4个维度构建了包括合规性、科学性、引领性、通俗性、艺术性、技术性和影响力7项二级指标和21项三级指标的科普短视频评价指标体系，以期为创作者、平台方、相关管理部门提供科学有效的创作引导和评价参考，助推科普短视频创作与传播生态的健康有序发展。

英文摘要:

      The development and prosperity of science short video has become an important form of popular science products and an important channel for disseminating science to the public. However，there are also some problems behind the prosperity of science popularization short videos，such as content homogenization，pseudoscience，tort plagiarism，excessive entertainment commercialization and so on. There is an urgent need to build an evaluation index system to strengthen content supervision and review. In this paper，on the basis of clarifying the concept and value，the evaluation index system of science popularization short is constructed from the four dimensions of basic qualification，content，form and influence，including seven secondary indicators and 21 tertiary indicators，including compliance，science，guidance，popularity，artistry，technicality and influence. We hope that it can provide scientific and effective creative guidance and evaluation references for creators，platforms and relevant management departments，promote the healthy and orderly development of science popularization short ecology.