科普助力创新文化建设的机理及实现途径

中文关键词: 科学普及 创新文化 社会互动理论 传播模型

英文关键词: science popularization  innovative culture  social interaction theory  communication model

中文摘要:

      科学普及是向社会传递创新文化的重要途径和形式，要实现 2035 年建成科技强国和国家文化软实力显著增强的总目标，有必要系统分析科学普及参与创新文化建设的机理。本文从辨析面向科技强国的创新文化的内涵及主要特征出发，厘清创新文化的社会形成逻辑，探究科学普及助力创新文化建设的实现途径，系统梳理了科学普及在不同阶段参与创新文化建设的作用机理，引入社会互动理论与科学普及模型，构建了科学普及参与创新文化建设的平面机理框架。在此研究结果的基础上，文章从构建科技强国视域的科学普及叙事体系、提升价值认同导向的传播体系效能、丰富以对话为重点的多样化媒介策略三个途径提出建议，为科学普及助力创新文化建设提供参考。

英文摘要:

      Science popularization is an important way and form to transmit the innovative culture to society. This study first analyzes the connotation and characteristics of innovative culture，and then clarifies the logic of forming an innovative culture. It also explores the ways in which science popularization can help promote the construction of an innovative culture. The study sorts out the mechanisms for science popularization participating in the construction of an innovative culture at different stages，and constructs a planar mechanism framework by introducing social interaction theory and science communication models. Against the backdrop，three suggestions were thus put forward，i.e.，the construction of a narrative system for science popularization towards the goal of building a world leader in science and technology，the improvement of the effectiveness of a value identification-oriented communication system，and the enrichment of diversified media strategies with dialogue as the focus. These suggestions will provide references for the use of science popularization to promote the construction of an innovative culture.