用户浸合科学：浸合理论视阈下的“公众参与科学”概念反思

User Engagement（Jinhe）with Science：Reflection on the Concept of“Public Engagement（Canyu）with Science”from the Perspective of Engagement（Jinhe）Theory

中文关键词: 浸合理论 公众参与科学 参与主体性 过程共融 价值共享

英文关键词: user engagement（jinhe）  public engagement（canyu）with science  participatory subjectivity  process integration  value sharing

中文摘要:

      公众参与科学作为缺失模型的替代与进阶，自 20 世纪末以来受到了学者们的广泛关注。但近年来， 全球范围内公众参与科学的发展均遭遇了一定程度上的困境，对此学者们提出了大量解决方案。但这些方案 在解决公众的被动参与，以及公众与科学之间的实质不对等方面仍有缺陷。因此，我们还需重新思考“参与” （engagement）这一概念本身及其对于公众主体身份认知的意义。对此，文章从营销学领域对于“engagement” 的诠释即浸合理论入手，探讨了浸合理论相较于公众参与科学理论的区别与优势。浸合理论在重视参与者的 “用户”属性的基础上，更加强调过程的灵活性、姿态的互融性以及价值生产的共享性。这些特征都对于调试 公众参与科学理论与实践模型，解决当前公众参与科学的困境具有较好的借鉴意义。

英文摘要:

      As an alternative and progression of the“deficit model”，“public engagement with science”has received widespread attention and discussion from scholars since the end of the last century. However，in recent years，the development of“public engagement with science”has encountered certain difficulties on a global scale，and scholars have proposed a large number of solutions to this problem. However，these solutions still have shortcomings in addressing the passive engagement of the public and the substantive inequality between the public and science or scientists. Therefore，we also need to rethink the concept of“engagement（canyu）”itself and its significance for the public’s subjective identity cognition. In this regard，this article starts from the interpretation of “engagement（jinhe）”in the field of marketing，and discusses the theoretical differences and advantages of“engagement （jinhe）”theory compared to“public engagement（canyu）in science”. The“engagement（jinhe）”theory emphasizes on the flexibility of process，the integration of posture，and the sharing of value production based on the emphasis on the“user”attribute of participants. These characteristics are good references for debugging the theory and practice model of“public engagement（canyu）in science”and solving the current dilemma of“public engagement（canyu）in science”.