融媒体背景下气象科普交互可视化传播策略研究

Research on Interactive Visual Communication Strategies forMeteorological Science Popularization in the Context of ConvergenceMedia

中文关键词: 融媒体 气象科普 气象学家 交互可视化 互动模型

英文关键词: convergence media  meteorological science popularization  meteorologists  interactivevisualisation  interactive model

中文摘要:

      在融媒体背景下，气象科普领域正展现出向互动化和可视化方向演进的趋势。本文通过案例分析 发现，气象科普交互可视化传播呈现出叙事结构混合交错、叙事主体多元多维互动、叙事视角灵活转换，以 及叙事话语多模态等特点。为促进气象科普的交互可视化传播，未来可以构建一个多元主体协作的气象科普 传播互动模型，完善包括政策制定者（含场馆）、科普创作者、受众多方参与的对话机制，创新气象科技成 果的跨媒介传播模式，以及打造具象化的气象科普场景技术平台。

英文摘要:

      In the context of convergence media，the field of meteorological science popularization is showing a trend towards interactivity and visualisation. Through case analysis，it has been found that interactive visualisation in meteorological science popularization communication exhibits characteristics such as intertwined narrative structures，multi-dimensional interaction among narrative subjects， flexible shifts in narrative perspectives，and multi-modal narrative discourse. To promote interactive and visualised dissemination of meteorological science popularisation，a multi-subject collaborative meteorological communication interactive model can be constructed in the future. This model should include dialogue mechanisms involving policymakers（including venues），science popularization creators，and diverse audiences，innovative cross-media communication models for meteorological scientific achievements，and develop a technical platform for concrete meteorological science popularisation scenarios