Z 世代视角下博物馆体验式移动导览提升科普效能探析

Enhancing the Effectiveness of Science Popularization in Museums：An Experiential Mobile Guide Study from the Generation Z Perspective

中文关键词: 博物馆移动导览 科普效能 Z 世代 用户正向体验特征

英文关键词: museum mobile guide  effectiveness of science popularization  Generation Z  characteristics of positive user experience

中文摘要:

      本文聚焦于 Z 世代用户在博物馆移动导览中的使用体验与行为偏好，基于用户正向体验特征模型 中的“实用性”与“享乐性”价值类别，采用半结构化访谈法对 20 名 Z 世代用户开展一对一深度访谈，并 借助 NVivo 14.0 软件进行编码分析。研究识别出 4 类核心体验需求：信息触达的简洁性、导览路径的个性 化、多感官的沉浸参与以及叙事式的知识建构。基于此，本文构建了以“信息呈现—信息传递—信息反馈” 为主线的移动导览优化策略框架，旨在为博物馆在科技赋能背景下实现文化传播与科学普及的融合发展提 供理论支持与实践路径，也为体验式导览系统的科普效能提升提供参考依据。

英文摘要:

      This study focuses on Generation Z users’experiences and behavioral preferences with museum mobile guides. Based on the pragmatic and hedonic dimensions of the positive user experience model，20 one-on-one in-depth semi-structured interviews were conducted with Gen Z participants. NVivo 14.0 software was used for coding and analysis. The research identifies four core experiential needs: ease of information access，personalization of tour paths，immersive multi-sensory engagement，and narrative-based knowledge construction. Accordingly，an optimized mobile guide strategy framework was developed，structured around three phases：information presentation， information transmission，and information feedback. The findings provide both theoretical support and practical guidance for the integrated development of cultural communication and science popularization in museums under digital empowerment，offering a valuable reference for enhancing the effectiveness of experiential mobile guide systems in science popularization.