碳中和科普现状与优化策略——基于CAC模型的研究

Current Situation and Optimization Strategies of Carbon Neutrality Science Popularization：A Study Based on the CAC Model

中文关键词: 碳中和科普 生态环境 CAC模型

英文关键词: carbon neutrality science popularization  ecological environment  CAC model

中文摘要:

      碳中和科普是推动生态环境建设与促进全面绿色低碳转型的关键环节。本文系统分析了我国碳中 和科普工作的实施现状、面临挑战及优化路径。研究表明，尽管政策体系日趋完善、科普基地覆盖范围不 断扩大、科普资源形式日益多元，但仍存在公众认知浅层化、政策协同不足、资源开发同质化及专业人才 匮乏等结构性问题。基于感知—情感—意向（Cognitive-Affective-Conative，CAC）模型，本文提出围绕 “碳中和=生态安全+文明升级”重构认知框架，开发以“碳中和=减排+增汇+生态保护”为核心的沉 浸式科普场景和产品，并建立“行为—反馈—激励”闭环评估机制。通过政策协同、技术赋能和人才培育 三维支撑，推动科普范式从知识传递向生态责任内化转型，为实现碳中和目标提供系统化实施路径与策略 支撑。

英文摘要:

      Carbon neutrality science popularization is a critical component in facilitating ecological environmental construction and fostering a society-wide transition to low-carbon practices. This paper systematically analyzes the implementation status，challenges and optimization path of carbon neutrality science popularization in China. The research reveals that，despite gradual improvements in the policy framework，expanded coverage of science popularization bases，and increasing diversity of science communication resources，persistent issues remain. These include superficial public understanding， insufficient policy coordination，homogeneity of resource development and a shortage of professional talents. Based on the CAC（Cognitive-Affective-Conative）communication model，this study proposes reconstructing the cognitive framework around“carbon neutrality=ecological security+civilization advancement”，developing immersive science popularization scenarios and products centered on the logic of“carbon neutrality=emission reduction+carbon sink enhancement+ecological protection”，and establishing a closed-loop assessment mechanism based on“behavior-feedback-incentive”. Supported by a three-dimensional strategy encompassing policy coordination，technological empowerment，and talent cultivation. This approach promotes a paradigm shift in science popularization—from knowledge dissemination to internalization of ecological responsibility—thereby providing systematic strategies and implementation pathways for achieving carbon neutrality goals.