信者恒信？科学信任与数字新闻素养对网民媒介信任偏好的差异化影响机制研究

Those Who Believe Will Always Believe? Research on the Differentiated Influence Mechanism of Scientific Trust and Digital News Literacy on Netizens’Media Trust Preferences

中文关键词: 数字新闻素养 非官方媒介信任偏好 科学信任

英文关键词: digital news literacy  preference for unofficial media  scientific trust

中文摘要:

      在社交媒介和人工智能得到普及的技术场景下，低质量的科学和健康信息成为虚假信息协同治理 的重要对象，这对作为协同治理主体之一的互联网用户的知识和技能提出了更高要求。为考察数字新闻素 养及其子维度对降低不同程度的科学信任者非官方媒介信任偏好的作用，本文开展了一项基于中国网民配 额样本的在线调查（N=1 109）。研究发现，数字新闻的语境、内容、流通和消费素养以及总体素养较高者 更可能打破对替代性信息渠道的依赖，且这一作用机制在科学信任者中效应更强。研究打破了“信任绑定” 的理论迷思，并建议对科学信任者传播媒介效果和媒介体制等社会科学知识、对科学怀疑者强调新闻何以 区别于非新闻以及新闻产制过程，以此作为全社会提升数字新闻素养和治理虚假信息的差异化路径。

英文摘要:

      In the technological scenarios where social media and artificial intelligence are popularized， low-quality scientific and health information has become an important object for the collaborative governance of false information，which poses higher requirements for the knowledge and skills of Internet users who serve as one of the main bodies of collaborative governance. To investigate the role of digital news literacy and its sub-dimensions in reducing the preference for unofficial media trust among individuals with different levels of scientific trust，this paper conducted an online survey based on a quota sample of Chinese netizens（N=1 109）. Research has found that those with higher literacy in the context， content，circulation，and consumption of digital news，as well as overall literacy，are more likely to break the reliance on unofficial information channels，and this mechanism is more effective among scientific believers. The research has broken the theoretical myth of“trust nexus”；as a differentiated path for the whole society to enhance digital news literacy and govern disinformation，the study suggests disseminating social science knowledge，such as media effects and media systems to science believers， and emphasizing how news differs from non-news and the process of news production to science skeptics.