场景理论视域下科普高质量发展模式研究

Research on High-Quality Development Models of Science Popularization from the Perspective of Scene Theory

中文关键词: 科普 场景 场景理论 科普场景

英文关键词: science popularization  scene  scene theory  science popularization scene

中文摘要:

      当前，科学普及模式正从单向输出向参与式、互动式深度转型，在这一转型进程中，科普高质量发展对场景驱动的需求愈发凸显。本文从理论和实践双重角度系统剖析科普与场景理论的耦合逻辑，在此基础上，提出了由“科普+场景”和“场景+科普”衍生的4种科普模式：其一，科普场景化依托技术手段重构科学知识的生产场景，将抽象科学内容转化为受众可感知的具身体验；其二，科普化场景将科学元素植入商场、社区等社会空间，激活非科普场景的科普潜能；其三，场景科普化通过功能叠加与时空重组，实现场景的多重属性融合；其四，场景化科普通过情境构建的传播范式，推动科学精神与日常实践融合，进而为科普实践提供新的思路与方法。

英文摘要:

      At present，the paradigm of science popularization is undergoing a profound transformation from one-way output to participatory and interactive models. In this transition，the high-quality development of science popularization has an increasingly prominent demand for scene-driven innovation. From both theoretical and practical perspectives，this paper systematically analyzes the coupling logic between science popularization and scene theory. On this basis，it proposes four science popularization models derived from‘science popularization+scene’and‘scene + science popularization’. First，scenified science popularization reconstructs the production scene of scientific knowledge through technical means，transforming abstract scientific content into perceptible embodied experiences for the audience. Second，popularized scenes embed scientific elements into social spaces such as shopping malls and communities，activating the science popularization potential of non science contexts. Third，scenic popularization achieves the integration of multiple attributes of scenes through functional superposition and spatiotemporal reorganization. Fourth，scene-based science popularization promotes the integration of scientific spirit and daily practice through a context-constructed communication paradigm，thereby providing new ideas and methods for science popularization practice.