数智时代中国科幻在海外新兴市场的传播现状、现实困境与优化路径——基于拉美、非洲七大新兴市场的实证分析

Current Status，Practical Dilemmas，and Optimization Pathways of Chinese Science Fiction Dissemination in Overseas Emerging Markets in the Digital and Intelligent Era：An Empirical Analysis of Seven Markets in Latin America and Africa

中文关键词: 中国科幻 国际传播 拉丁美洲 非洲 海外新兴市场

英文关键词: Chinese science fiction  international communication  Latin America  Africa  overseas emerging markets

中文摘要:

      近年来，中国科幻作品通过雨果奖等赛事与世界科幻大会、中国科幻大会等平台积极亮相国际舞台，已成为构建国家文化话语权的重要组成部分。然而，既有研究多聚焦欧美等发达市场，对拉丁美洲、非洲等新兴市场的系统性实证探究仍显不足。本研究聚焦拉丁美洲、非洲地区的七大海外新兴市场，基于国际传播大数据智能服务平台及亚马逊平台的相关数据，对中国科幻作品传播现状和优化进路进行实证分析。研究发现，中国科幻在这些市场已实现“初步接受”，正逐步向“深度融入”阶段过渡，但在话语传播的持续性、译介传播的精准度以及产业协同的完整性等方面仍有提升空间。基于此，本文提出以数据驱动市场洞察与本土化运营、以智能技术赋能跨文化转译、以数智融合构建 IP 传播生态矩阵的实践路径，推动中国科幻由“走出去”向“走进去”的传播跃迁，为构建面向未来的国际传播体系提供实践参考。

英文摘要:

      In recent years，Chinese science fiction works have actively appeared on the international stage through platforms such as the Hugo Awards，the World Science Fiction Convention，and the China Science Fiction Convention，thus becoming a significant part of China’s cultural discourse power. However，existing research has predominantly focused on developed markets in Europe and North America，with limited systematic empirical studies on emerging regions such as Latin America and Africa. This paper focuses on seven major emerging markets in Latin America and Africa，conducting an empirical analysis of the dissemination status and optimization strategies of Chinese science fiction， based on data from international communication big data platforms and Amazon. The study finds that Chinese science fiction has achieved“initial acceptance”in these markets and is gradually transitioning towards“deep integration.”However, challenges remain in ensuring the sustainability of discourse dissemination, improving the precision of translation and cultural adaptation, and strengthening the integrity of industrial collaboration. Building on these findings，this study advances a three-dimensional pathway for optimizing the international dissemination of Chinese science fiction：strengthening data-driven market intelligence and localization strategies，enhancing cross-cultural translation and adaptation through intelligent technologies，and constructing a digitally empowered IP communication ecosystem. Such efforts are expected to promote the transformation of Chinese science fiction from outward dissemination to deeper cultural integration within overseas markets，offering practical insights for the development of a future-oriented international communication framework.