科技传播的特性及其社会文化指向

On the Dimension of Social Culture in Scientific and Technological Communication

中文关键词: 科技传播，系统层次，社会公众，文化熏染

英文关键词: scientific and technological communication  systematic level  social public  culture influence

中文摘要:

      本文探讨了科技传播的实质、目的、核心和灵魂；论述了科技传播过程是传播主体和受众互动的过程；并讨论了科技传播活动的社会文化指向。

英文摘要:

      This article discusses the essence，aim，core and soul of scientific and technological communication, and argues that the process of scientific and technological communication is an interactive process between the communication subject and the target public．Furthermore, the article discusses the social culture dimension of the scientific and technological communication．