谁是中高端科普图书的读者?——上海科技教育出版社案例研究

Who Are the Readers of the Middle—to—High Level Popular Science Book：A Case Study for Shanghai Scientific and Technological Education Publishing House

中文关键词: 科普图书,民间科学家,受众研究

英文关键词: popular science book  folk scientist  target audience studies

中文摘要:

      本文以上海科技教育出版社出版的科普图书为研究对象，根据该社中高端科普图书的有关邮购数据，进行统计，并设计相应问卷。基于对回收问卷的分析，得出了中国“民间科学家”是中高端科普图书的重要受众的结论。

英文摘要:

      This Paper，taking the middle—to—high level popular science books published by shanghai Scientific and Technological Education Publishing House as case study, and gathering statistics on related book mail order，is worked out through the ready—designed questionnaire．The conclusion is drawn，basing on the analysis of the callback questionaires，that “Folk Scientists” are the important target audience for the popular science books of middle—to—high level.