体验式科普及其行为机理理论综述

An Overview of the Theory of Experiential Science and Its Behavior Mechanism

中文关键词: 体验式科普,行为机理,认知偏差,决策偏差

英文关键词: experiential science  behavior mechanism  cognitive bias  decision bias

中文摘要:

      体验式科普是用体验概念重新构架的科普活动。体验式科普的主要特点是受众的自主参与和感性理性认识的完美统一。体验式科普的维度包括信息、娱乐、升华和共感四个方面。科普体验行为受行为因素影响明显，主要的行为机理包括消费归因、心理账户、偏好逆转、信息瀑布、时间偏好等。本文总结了受行为因素影响的科普体验模型，并给出了未来研究建议。

英文摘要:

      Experiential science is a kind of popular science activity which is re—experienced by the concept of experience．The main feature of experiential science is the perfect integration of self-perfect participation and the emotional rational knowledge of the audience．There are four dimensions of experiential science，including information，entertainment，sublimation，and the total sense．Experimental science behavioral is influenced by the behavior significantly．And the main mechanisms of experimental science are including consumer attribution，mental accounting，preference reversal，information waterfall，time preferences．We summarized the factors by the behavior model of science experience and give suggestions for future research．