天气预报面孔说长道短

Something about Weather Forecast

中文关键词: 天气预报用语,人性化通俗化,产品包装

英文关键词: weather forecast terms  humanization and popularization  packaging of products

中文摘要:

      天气预报用语存在专业性太强，奥义大深，气象版面缩水、新闻性挖掘不深等不足之处，应突出人性化、通俗化，增强吸引力，去除“纯气象、硬新闻，平稳乏味八股文”的面孔，加强受众调查，做好产品包装。

英文摘要:

      Problem of weather forecast nowadays lies in difficulty in understanding with too many terminologies, while that of meteorological news is shown in less coverage on newspapers and lack of information people care most. To solve these problems, humanistic and popular elements should be added to make weather news more attractive, and demands of the target audience should be made clear in order to make the news more accessible to lay people.