浅谈如何引导企业参与科普活动——从企业科普行为看科普活动市场化策略

How to Guide the Enterprises to Participate in the Activities of Science Popularization:An Analysis on the Marketing Strategy of Science Popularization Activities Based on Studying Science Popularization by Enterprises

中文关键词: 企业科普行为,市场化,策略

英文关键词: science popularization by enterprises  marketing  strategy

中文摘要:

      本文以近年来国内外典型的企业科普行为为实证，同时借鉴北京奥运会和上海世博会的市场开发经验，运用案例分析法探寻科普活动市场化的策略，为今后高效引入企业开展科普活动提供参考。

英文摘要:

      The article explores the marketing strategy of science popularization activities by case study on science popularization done by some domestic and overseas enterprises in recent years. Making use of the market exploitation experience of Beijing Olympic Games and Shanghai Expo, the paper intends to find the proper marketing strategies for science popularization and provide references for carrying out enterprise-sponsored popular science activities effectively.