新媒体在科普中的应用及相关问题研究

A Study on New Media and Its Application in Science Popularization

中文关键词: 新媒体,科普,传统媒体,对策

英文关键词: new media,science popularization,traditional media,strategy

中文摘要:

      随着科技的进步和经济的发展，新媒体技术日新月异，已经大大变革了当今社会的信息传播方式，科学信息的传播也不例外。本文简述了主要的新媒体技术手段在现代科学普及中的应用，分析了传统媒体面临的困境与出路，解读了新媒体所带来的问题和负面影响，最后为我国科普事业在新媒体时代的发展提出了建议。

英文摘要:

      With the development of science, technology and economy, new media is changing the mode of information communication, and they have played very important role in science communication. In this paper the application of new media in science popularization is summarized, and some problem in this process are analyzed. Finally, some suggestions on science popularization in New Media Era are made.