科普公益广告研究———综述、概念与发展

A Study on Public Service Advertising of Science Popularization：Literature Summarize，Conception and Development

中文关键词: 科普、公益广告、理论梳理、比较研究

英文关键词: science popularization  public service advertising  theory carding  comparative study

中文摘要:

      近年来，科普公益广告在国内开始出现并得到部分地方的重视与支持，但对该问题的理论研究在国内仍属 空白。本文梳理了中国对于科普公益广告的相关研究以及科普公益广告在国内的实践历程，并与国外科普公益广告 的研究与实践加以对比，得出中国当下科普公益广告发展不足的现状，并对其加以分析，提出相关建议。

英文摘要:

      Nowadays，the public service advertising of science popularization has started occurrence and got high attention and support from some local government of China. But，the theoretical research on this field is still vacant in China. This paper reviewed the relevant research and the practice experiences of the public service advertising of science popularization in China，and compared with the research and practice in foreign country. Then we got the conclusion that the development of the public service advertising of science popularization in China is insufficient. In view of this situation，we made some advisement for the developing of the public service advertising of science popularization.