幼儿科学图书出版现状与发展方向 ———基于3~5 岁童书畅销榜的分析

Status and Future of Preschool Children’s Science Books：An Analysis of On-line Stores’3~6 Years Children Best-selling Book List

中文关键词: 科普图书童书幼儿科学教育畅销榜

英文关键词: science books  children’s books  science education of preschool  list of best

中文摘要:

      幼儿科学图书是幼儿家长图书消费中的重要组成部分，它承载着社会、家庭对幼儿发展的期望，同时也发挥 着促进幼儿科学认知发展的重要任务。通过对当当、京东、亚马逊三大图书网络销售平台最近三年3~6 岁童书销售排 行榜前20 位图书进行统计，对上榜的全部16 套（册） 幼儿科学图书的相关出版信息和内容信息进行分析发现：幼儿 科学图书在畅销书中占比较低；国产幼儿科学图书品类较少，存在同质化倾向；幼儿科学图书的年龄分段不清晰；科 技出版社对幼儿科学图书的关注度及影响力均不足；科学主题分布不均衡等。研究在分析上述现象成因的基础上，对 幼儿科学图书出版的方向及未来发展提出了建议。

英文摘要:

      Science books for preschoolers play a crucial role in children’s book market. They are caring about what go beyond the facts and to make the children understand that things are connected. Using an analysis of 3~6 years children books sellinglist from DangDang，JD and Amazon China，16 preschool children’s science books are identified and analyzed. Findings indicate that science books for preschool children remain low in best-selling books；Domestic science books are often a collection of facts and available in multiple copies； Scientific and technological publishing house are not involved in publishing；Most of the books are less of proper instructional guidance for 3~6 years and not in balance on subjects regarding physical，life，earth and space，engineering and technology. Based on the analysis，the paper puts forward some pratical implications for the further development of those books