博物馆观众研究的发展与实践 ——以湖州博物馆《吴兴赋》观众调查为例

On Theory Development and Practices of Studies on Museum Visitors：A Case Study of An Ode to Wuxing Exhibition in Huzhou Museum

中文关键词: 博物馆观众研究 分层 方法手段 湖州博物馆

英文关键词: museum audience research  layering  approaches  Huzhou Museum

中文摘要:

      博物馆与观众的关系紧密，认识观众是博物馆工作的必要基础，也是评估优质展览的标准。本文 从博物馆观众研究定义的演变、观众分类分层的理论梳理出发，结合互动体验模式及研究方法上的“以观 众为中心的评估层级”模式，从行为、知识获得和情感测量三方面对湖州博物馆《吴兴赋》展览进行观众 实例研究。同时，在不断演变的观众研究理论上，我们必须在观众研究过程中更加重视地方、社区及个人 体验。

英文摘要:

      Museums are increasingly tied to the visitors. Currently，there is an increasing recognition that museums are existing and available principally for visitors，thus the significance of studies on visitors for the development of museums is self-evident. To know and study visitors has become a necessary basis of for that kind of work，and a standard for assessing high-quality exhibition. The paper conducts case studies on visitors of An Ode to Wuxing exhibition in Huzhou Museum from behaviors，knowledge acquirement and emotion measurement by starting from theories of definition evolution of studies on museum visitors and categorizing and classification of visitors，combined with interactive experience and“visitor-oriented assessment level”mode of research method. Meanwhile，on the basis of visitor study theories，we shall pay more attention to local，community and personal experience during the visitor study.