多感官在博物馆展览中的认知评述和传播效果探析——以台州博物馆民俗展厅“海滨之民”多感官展项为例

On a Discussion of Cognitive Review and Communication Effect forMulti-senses Used in Museum Exhibition：A Case Study on Fishermen’s Daily Life Multisensory Area in the FolkExhibition of Taizhou Museum

中文关键词: 博物馆体验 多感官 现象 评估 情感认知

英文关键词: museum experience  multisensory  phenomenon  evaluation  emotional cognition

中文摘要:

      如今的博物馆功能已并非局限于保存、展示文物，它可以是学习中心、社区活动中心，同时也 是人们思考和交流的场所。博物馆的参观过程已经不再是观众被动地吸收策展人精心设计的知识架构，而 是更加注重涉及感官、知识、美学及社会等方面的多层次体验。在此背景下，本文以台州博物馆民俗展厅“海 滨之民”多感官展项为例，采用质化与量化相结合的调查方法，从多感官在该展览中的认知效果与对信 息传播的评估来分析多感官的实际效用及优缺点。从而反映博物馆应更多地考虑“身体”与体验以及触觉、 听觉、嗅觉、味觉、本体感觉等感官体验之间的组合与复杂交互，关注其对观众在认知、情感、信息传 播等方面的潜在影响，这是博物馆未来发展的重要方向，也是本文的价值所在。

英文摘要:

      Today’s museums are much more than repositories for the preservation of ancient artifacts. They are served as centers for learning，community centers，and even places for an exchange of ideas and discussions. We now understand that a museum visit is not simply an encounter for an eager visiting public who soaks up the knowledge articulated by the curatorial team. The museum experience is more about a multi-layered journey which is proprioceptive，sensory，intellectual，aesthetic，and social. In that context，this paper takes the case on fishermen’s daily life multisensory area in the folk exhibition of Taizhou Museum as an example，integrates the qualitative and quantitative research approaches in museum and analyzes the practical effect and relative merits of the multi-senses used in this exhibition through the lens of the cognitive effect and communication evaluation. Accordingly，museums should be more concerned with the combination and complex interaction between“body”and experience，as well as visual，auditory，olfactory，taste，and proprioceptive experiences and focus on the potential impact on museum visitors in cognitive，emotional and other aspects. In a nutshell，the above-mentioned suggestion is serving as an important direction for the future development of museums，and also a key and valued point of this paper.