信息传播媒介下信任对公众科技风险感知的 作用影响研究

An Empirical Study of Impact of Mechanism of Trust on RiskPerception from a Perspective of Science Communication

中文关键词: 科技信息传播 信任 科技风险感知

英文关键词: science communication  trust  risk perception

中文摘要:

      本文以科技信息传播为背景，对信任影响公众科技风险感知的机制进行了实证分析，以探索科技风 险与公众认知关系中的“信任危机”问题。研究发现：公众对不同传播媒介中的科技信息的信任度存在明 显差异，同时受公众自身受教育情况的影响显著；信任负向影响公众科技风险感知，其中能力信任和善意信 任维度对公众科技风险感知的影响显著；另外，公众个人风险偏好负向影响其科技风险感知。

英文摘要:

      In order to clarify the crisis of confidence in the science risk perception，this paper makes an empirical analysis of the mechanism of trust affecting risk perception.Several conclusions are obtained principally based on the research. Firstly，the public trust in science is influenced by the channel of scientific information dissemination and the level of education；Secondly，trust has negative impacts onscientific risk perception，and the dimensions of competence trust and goodwill trust have a significant impact on the public scientific risk perception；Last but not the least，individual risk preference of the public has negative effects on scientific risk perception.