科普微博的发展现状及传播特点分析 ——基于14 个主流科普博主数据的实证研究

Development Status and Characteristics of Science PopularizationMicro-blog：An Empirical Study Based on 14 Mainstream SciencePopularization Bloggers

中文关键词: 科普微博 科学传播 发展现状 影响因素

英文关键词: science popularization micro-blog  science communication  feature analysis

中文摘要:

      微博是科学传播的新形式和重要渠道。本文选取14 个主流科普博主为研究样本，利用Python 程序 采集其历年来的微博信息，参考微博传播指数、微博互动数等指标，分析了科普微博的发展现状、传播特点 及影响传播效果的因素。研究发现：科普微博呈上升态势发展，不同博主间的发展差异大，后起之秀层出不 穷；科普微博的传播依托于博主与粉丝、博主与博主之间的社会网络关系；微博类型、表现形式、博文内容、 行文风格、交互形式等可能是影响科学传播有效性的重要因素。最后，针对科普微博如何有效发挥科学传播 的作用提出了建议。

英文摘要:

      Weibo is an important channel for science popularization. This paper selects 14 mainstream science popularization bloggers as research samples and uses Python to collect information，takes into account micro-blog communication index，and interactive data，and finally analyzes the development，trends，and characteristics of science popularization bloggers. The research finds that： science popularization micro-blogs are on the rising development，there are big differences among different bloggers，and there are endlessly rising stars of bloggers. The spread of science popularization micro-blog relies on the social network between bloggers and fans，bloggers and bloggers. The types of micro-blogs，manifestations，content，styles，interaction might be important factors affecting the effectiveness of science popularization. In a nutshell，suggestions are given concerning how sciencepopularization micro-blogs can effectively play the role of science communication.