科普信息图设计研究

A Study on Information Graphics of Science Popularization

中文关键词: 科学普及 信息图 知识视觉化

英文关键词: science popularization  information graphics  knowledge visualization

中文摘要:

      普及科学知识，推广科学方法，弘扬科学思想，充分激发全社会的创新热情和创造活力是时代发 展的重要任务。但是在这个新媒体环境下的读图时代，人们很少有耐心看完长篇大作的文本信息。科普信 息图将内容纷繁复杂、抽象难懂的科学知识通过平面的方式，清晰、直观地向人们普及并为大众所接受。 让大脑在享受轻量化阅读体验的同时，吸引公众的注意力，使知识被更广泛地分享和传播，从而提升科学 普及的效果。

英文摘要:

      Tasks of popularizing scientific knowledge，promoting scientific methods，promoting the scientific thoughts，fully stimulating the whole public’s creativity and enthusiasm of the innovation are all important for the era development. During the era of picture-reading in the new media environment， however，there are very rare people could have patience to finish reading information from long text. Employing the graphic ways，the science information graphics popularize the complicated contents and abstract scientific clearly and directly，and help them accepted by the public，While let the brain enjoy the relaxing reading experience，this method aims to appeal the attention of the public in order to help the knowledge be more widely shared and communicated，so as to improve the effect of the science popularization.