手机科普产业发展现状与趋势研究

Research on the Development and Trend of Mobile Science Communication Industry

中文关键词: 移动通信技术,手机科普,科普产业,手机传播

英文关键词: mobile communication technology  mobile science communication  science communication industry  mobile communication

中文摘要:

      本文分析了移动通信产业链的结构特点和手机媒体传播的特点，报告了手机科普产业的发展现状，对青少年、农民工、白领三个不同的手机用户群体进行了需求分析，指出当前的移动通信渠道垄断是阻碍手机科普产业发展的重要问题，“需求牵引、市场导向、技术推动”是目前手机科普产业发展的运作规律，手机终端技术及应用的发展、三网融合的趋势、民营资本进入电信领域等因素或将为手机科普产业发展带来新的机遇。

英文摘要:

      This paper analyzes the structure and characteristics of mobile communication industry and features of mobile communication，discusses the present status of mobile science communication industry, gives the analyses of customers’need. Based on the above analyses, the paper points out that channel monopolization plays an important role in the development of mobile science communication industry. Finally, it draws the conclusion that several elements such as users’need and mobile terminal technologies exert important influences on the development of mobile science communication industry.