“科普环境信息场”理论研究

Theoretical Research of “Information Field of Science Popularization Environment”

中文关键词: 科普环境信息场,做科普,内涵,规律,方法

英文关键词: information field of science popularization environment  popularize science  connotation, rule  method

中文摘要:

      “科普环境信息场”理论的视角进行研究，“做科普”的内涵就是为受众营造良好的“科普环境信息场”服务，它体现在“为谁做”、“做什么”和“怎样做”三个方面。通过分析构成“科普环境信息场”的信宿、信道和信源三要素，提出了如何使信宿(受众)一生都能够保持“好奇心”、信源(科普信息内容)的“黑箱”理论、科普活动中的“多元信道法”等“做”科普的规律和方法。

英文摘要:

      From the perspective of “Information Field of Science Popularization Environment” theory，“popularizing science” is to provide good service of “information field of science popularization environment” for the audiences，which is decided by three factors as “whom，what and how”．By analyzing the three components of information field like audience，channel and information，this paper puts forward several viewpoints, such as the audiences should be kept in curiosity all the time, the “black-box theory” of the science popularization information, rules and methods of science popularization activities like “multiple channels way”．