《纽约时报》针灸报道的内容分析

Content Analysis on The New York Time's Reports of Acupuncture

中文关键词: 《纽约时报》、针灸、内容分析

英文关键词: The New York Times  acupuncture  content analysis

中文摘要:

      为了解《纽约时报》40 多年来报道针灸这一非本土疗法的立场及内容组织方式，用内容分析法和新闻框 架分析法进行量化及质化研究，分析《纽约时报》针灸报道的主要消息来源、主题和新闻框架，发现《纽约时 报》针灸报道的9 类消息来源中，西医和患者就占据一半，五大新闻主题中，超过一半报道的是关于医学功能的 探索，西医还重视针灸的“有效性讨论”。超过一半报道呈现“进步预设”框架，而且美国的西医和患者体现出 “进步预设”观点的报道分别占64.2%、83.3%，说明多数西医和患者对针灸疗法持正面、支持的立场，但西医和 患者实质关注点不同，其内容组织方式也不同。

英文摘要:

      In order to gain an insight into what the NYTimes' attitude was and the way how it had organized the coverage on acupuncture during the past 40 years，content analysis and framing analysis have been adopted to identify the main sources of news，subjects，and reporting frames. Results demonstrate that the NYTimes' reports about acupuncture had been related to the patient and western doctors，whose opinions had contributed to 50% for each other among the 9 main sources. Besides， the topic of the medical function of acupuncture had been beyond half among all topics，and doctors from western countries paid great heed to effeteness. We find that the frame of progress presupposition had been widely used，which was more than half. In addition，the reports which had made use of the frame of progress presupposition and focused on western doctors was 64.2% with patients being 83.3%. This fact tells us that a majority of doctors and patients are in support of acupuncture. However，that different topics that doctors and patients were concerned about made their reports covered in different styles.